COMPARING CREDIBILITY: A WEBSITE VERSUS PUBLICITY

Comparing Credibility: A Website versus Publicity

Websites and publicity in mass media are two commonly used marketing elements.However, it is unclear whether exposure to a website or publicity is most effective at influencing behavior.This research compares the effectiveness of a magazine publicity article and a tourism destination website on the choice of a spring break destination.Based on this

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Utilizing Biomolecule-Rich Citrus Fruit Waste as a Medium for the Eco-Friendly Preparation of Silver Nanoparticles with Antimicrobial Properties

An ample amount of fruit waste is generated as agro-industrial waste, leading to significant nutritional, economic, and environmental challenges.Fruit peels are rich Other Baby Care Products in many valuable bioactive compounds with the potential for developing nanoparticles.This study examined fresh juices of two citrus fruit peel wastes (Citrus s

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